I've written at least one post about online activism and how it can be more detrimental than productive. However as any activist will tell you, social media cannot be ignored and it is an invaluable tool for gathering support and raising awareness.
Many people fill out templates for letters to be sent to officials, corporations, or even individuals and then feel good about themselves and continue with their day. Myself included.
However many times it isn't enough and it can't re-create the passion, urgency, or the united front needed for drastic change.
Here is a great article discussing the disconnect social media can create, the undue credit it has gotten in the past but it's also a reminder as to how it can be an effective tool to bring together people demanding change.
(Thanks to Shark Truth for passing along the link)
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